Wizards of Waverly Place is a new live-action comedy Disney Channel Original Series which premiered on October 12, 2007 on Disney Channel, [1] and is due to be released on Family Channel in Canada on October 26th at 7:00pm, as well as Disney Channel UK on November 3rd at 10:00am. The series focuses on the three Russo children who on the surface seem to be normal teens, but are actually wizards in training.
Wizards of Waverly Place is the first Disney sitcom to feature simple computer-generated imagery such as superimposing. The tagline in advertisements is "They've got the power!" and "Being a teenager can be tricky." On its premiere night, it scored 5.93 million viewers.